LOGOS

This logo is for Adidas. It is composed of Black sans serif typography. It has three symetrical sort of leaf shaped shapes that are black and three white lines which gradually narrow in width intersect them.

This logo is for Master Card. It is composed of an Italicized sans serif font in white. It has two intersecting circles of red and orange with the middle intersection including lines of each color to show a unity of the circles.

This logo is for Shell. It is of a shell with an outer red border and a yellow interior. It is bold and vibrant.

COLOR

These colors are cold colors.There are alot of different violets and blues which represent beauty, inspiration and trustworthiness. This image promotes a very calm feeling and is appealing to the eye. It portrays a welcoming beauty that makes the audience want this drink in order to relax, it even says "live on the Coca-Cola side of life."

This picture captures a starbucks sign in the sky. Its colors are blue, white and green cold colors. Blue and green represent harmony, contentment, honesty and trustworthiness. It promotes a calm feeling although the blue in the upper left corner becomes gradually brighter and could represent a warmer attractive tone.

These colors are warm colors of variations of white reds, greens, yellows, oranges, and a dark blue to offset it all. These colors are vibrant and attractive, probably used to excite the audience. The colors in this advertisement represent energy, excitement, optimistic, playful, confident, creative, adventurous, with a tiny pinch of harmony, contentment and trustworthiness.

UNITY

This is a representation fo unity. The font colors are similar of orange and blue and the font is the same in different weights. It is balanced. There is a man on each side.

These teas and coffees are all a representation of unity. The format of the box is all similar. The font is the same in all areas and they all are balanced. They all include a visual above their title that is roughly the same size.

All of the target billboards include a person wearing red. The key colors are red and white and the person within the picture balances it out by whering a color that compliments or contrasts the major color I.E the person in white with the white umbrella on the left. This is an exampe of Unity.