LOGOS

This logo is for Adidas. It is composed of Black sans serif typography. It has three symetrical sort of leaf shaped shapes that are black and three white lines which gradually narrow in width intersect them.

This logo is for Master Card. It is composed of an Italicized sans serif font in white. It has two intersecting circles of red and orange with the middle intersection including lines of each color to show a unity of the circles.

This logo is for Shell. It is of a shell with an outer red border and a yellow interior. It is bold and vibrant.

COLOR

These colors are cold colors.There are alot of different violets and blues which represent beauty, inspiration and trustworthiness. This image promotes a very calm feeling and is appealing to the eye. It portrays a welcoming beauty that makes the audience want this drink in order to relax, it even says "live on the Coca-Cola side of life."

This picture captures a starbucks sign in the sky. Its colors are blue, white and green cold colors. Blue and green represent harmony, contentment, honesty and trustworthiness. It promotes a calm feeling although the blue in the upper left corner becomes gradually brighter and could represent a warmer attractive tone.

These colors are warm colors of variations of white reds, greens, yellows, oranges, and a dark blue to offset it all. These colors are vibrant and attractive, probably used to excite the audience. The colors in this advertisement represent energy, excitement, optimistic, playful, confident, creative, adventurous, with a tiny pinch of harmony, contentment and trustworthiness.

UNITY

This is a representation fo unity. The font colors are similar of orange and blue and the font is the same in different weights. It is balanced. There is a man on each side.

These teas and coffees are all a representation of unity. The format of the box is all similar. The font is the same in all areas and they all are balanced. They all include a visual above their title that is roughly the same size.

All of the target billboards include a person wearing red. The key colors are red and white and the person within the picture balances it out by whering a color that compliments or contrasts the major color I.E the person in white with the white umbrella on the left. This is an exampe of Unity.

CONTRAST

All of the following are examples of contrast. Contrast is developed by two of the same elements used in opposing ways. Contrast adds excitement to a visual image.

Below are examples of contrast using typography, color, shape, and size.

Some of these images are of shapes that are made up of different typefaces, some are images made of shapes of diverse color in order to trick the eye into perceiving an image. In whatever way it is used, contrast always draws the attention of the audience.

This image uses typography of the same type but is diverse in size. The image is split in two by color (another contrast) and tricks the eye into perceiving a heart. This image is also split into two different conceptual categories (love and hate) creating more contrast.

Another example of typography contrast, only this image is not made as a result of typefaces. It is filled with typefaces. There are different words and different typefaces inside the catshaped interior.

Contrasting colors and brush strokes and shapes trick the eye into perceiving zebras.

Contrasting colors, shapes and brushstrokes trick the eye into perceiving a man's face.

Various contrasting typefaces, shapes and colors make this a vibrant piece.

The ever famous Ipod image is a perfect example of contrast.

BALANCE

This is Symmetrical Balance:

Symmetrical Balance is referred to as a mirror image. Symmetrical Balance is acheived when you can draw a line through the middle of the visual object and both halves create a mirroring effect of one another. This is true for the cathedral above.

This is Asymmetrical Balance

 Asymmetrical Balance happens when several smaller items on one side of a visual object are balanced by a prominent object on the opposite side: they can differ in size, weight or color. Asymmetry creates an intentional "lack of" or a different mood than that of a balanced visual object.

TYPOGRAPHY

This typeface (font) is called Serif. Serif is known by the many hooks and ladders attached to its letters.

 This typeface (font) is called Sans Serif. The word Sans means without; thus meaning without hooks and ladders.

This typeface (font) is called script. Is is cursive and connected. Script was derived from caligraphy.

This typeface (font) is called display. It is a manipulated and decorative font, meant to be used for artistic purposes to create an exagerated appearance.

All typefaces are used to provide different moods and are appropriate for certain settings.

TEXTURES

3 Examples of Texture:

This texture is from an old canvas. It is rough and cracked. It would create an active mood and an unorganized rugid type feeling.

This texture is raster based. It is used to fool the eye into perceiving a satin type material. It possesses a rich depth and seems to appear smooth and flowing.

This is an example of an embossed texture. It has been pressed down and colored in to add a depth effect. It is very organized and catches the eye.