CONTRAST

All of the following are examples of contrast. Contrast is developed by two of the same elements used in opposing ways. Contrast adds excitement to a visual image.

Below are examples of contrast using typography, color, shape, and size.

Some of these images are of shapes that are made up of different typefaces, some are images made of shapes of diverse color in order to trick the eye into perceiving an image. In whatever way it is used, contrast always draws the attention of the audience.

This image uses typography of the same type but is diverse in size. The image is split in two by color (another contrast) and tricks the eye into perceiving a heart. This image is also split into two different conceptual categories (love and hate) creating more contrast.

Another example of typography contrast, only this image is not made as a result of typefaces. It is filled with typefaces. There are different words and different typefaces inside the catshaped interior.

Contrasting colors and brush strokes and shapes trick the eye into perceiving zebras.

Contrasting colors, shapes and brushstrokes trick the eye into perceiving a man's face.

Various contrasting typefaces, shapes and colors make this a vibrant piece.

The ever famous Ipod image is a perfect example of contrast.

BALANCE

This is Symmetrical Balance:

Symmetrical Balance is referred to as a mirror image. Symmetrical Balance is acheived when you can draw a line through the middle of the visual object and both halves create a mirroring effect of one another. This is true for the cathedral above.

This is Asymmetrical Balance

 Asymmetrical Balance happens when several smaller items on one side of a visual object are balanced by a prominent object on the opposite side: they can differ in size, weight or color. Asymmetry creates an intentional "lack of" or a different mood than that of a balanced visual object.

TYPOGRAPHY

This typeface (font) is called Serif. Serif is known by the many hooks and ladders attached to its letters.

 This typeface (font) is called Sans Serif. The word Sans means without; thus meaning without hooks and ladders.

This typeface (font) is called script. Is is cursive and connected. Script was derived from caligraphy.

This typeface (font) is called display. It is a manipulated and decorative font, meant to be used for artistic purposes to create an exagerated appearance.

All typefaces are used to provide different moods and are appropriate for certain settings.